FOR IMMEDIATE RELEASE
PRE-EVENT PRESS RELEASE AND MEDIA INVITATION

STREET FASHION TO TAKE OVER FAYETTEVILLE SQUARE
Announcing Beyond The Streets Fashion and Music Event on North Block Avenue

FAYETTEVILLE, Ark. (Aug. 16, 2018) – Announcing Beyond The Streets, an immersive fashion and music event to take place Saturday, Sept. 15, 2018, on North Block Avenue in Fayetteville, Ark. Beyond The Streets will debut the apparel collection of artist Tigersasha in collaboration with Rock City Kicks and BLK MKT ARK.

Baseline Collective, producer of events such as Supply / Demand and HEM After Dark, will turn North Block Avenue into a 1990s Brooklyn inspired backdrop for this fall fashion presentation. Beyond The Streets will be followed by an exclusive After-Party at Pinpoint Fayetteville featuring DJ Shortfuze.

Tickets to Beyond The Streets will go on sale Aug. 16, 2018, at 12 p.m., available at http://beyondthestreetsnwa.com. Ticket pricing ranges from $5 – $30.

Photographers, videographers, bloggers, social influencers and press outlets are invited to attend at no charge with approved press credentials. Credential applications will be available here: https://goo.gl/forms/uzvrTDZbzFgGilYk1, until Sept. 12, 2018, at 8 p.m.

Overview

  • Fashion Presentation is open to all ages. Presentation located at North Block Avenue, between West Meadow and West Center.
  • BTS After-Party is open to 21+, located at Pinpoint Fayetteville, 23 N. Block Avenue.
  • We ask guests to please secure tickets in advance as this event will sell out.

Schedule

  • Press Pit Open (On Street), 8:45 p.m.
  • Gates Open to Ticket Holders (Streetside), 9 p.m.
  • Fashion Presentation, 9:30 p.m.
  • BTS After-Party (Pinpoint Fayetteville), 10 p.m.
  • BTS After-Party Ends (Pinpoint Fayetteville), 2 a.m.

The digital home of Beyond The Streets will be BeyondTheStreetsNWA.com and #BTSNWA across Instagram, Twitter, and Facebook. Tigersasha official event tag, #FromSashaWithLove.

Official Facebook Event Link: https://www.facebook.com/events/2116721648369091/

Additional media information to follow prior to event.

About Baseline Collective @baselinecollective

Baseline is a full-service creative agency, based in Bentonville, AR, that works to tell brand stories through creative direction, concept development, content creation, and live experiences. For more information, visit baselinecollective.com.

About Tigersasha @tigersasha

Sasha Rayevskiy was born in 1989 on the coast of the Black Sea in Novorossiysk, Russia. He then Immigrated to the United States with his family in 1996 to Jonesboro, Arkansas. In 2013 Sasha moved to Fayetteville, Arkansas to further pursue his career as an artist.  Art has been a part of his life, with no formal training or art education, his work has developed only through experimentation and repetitive practice. Sashas’ philosophy comes from his love for music, cars, people, fashion, and anime. His approach to art is the same as playing music; break techniques and structures down to the core and adapt them to personal style and methods which have developed over the years.

Sasha has always been drawn to large-scale art, such as Street Art and the Ideology of graffiti, specifically through; the use of big bold colors, the mentality of having one’s voice heard and knowing that whatever is painted, won’t last forever.  Through those interests, he learned to use spray paint, which has since become his preferred medium for large-scale works. For more information, visit tigersasha.com.

About Rock City Kicks @rckfay

Established in Fayetteville in 2011, Rock City Kicks is Arkansas’s premier sneaker boutique, offering the best in new sneakers and apparel to the people of Arkansas and across the world online at www.fayetteville.rockcitykicks.com. Along with our sister store in Little Rock, we bring form, function and fashion together through our carefully curated collection.

About BLK MKT ARK @blkmktark

Black Market Arkansas is Northwest Arkansas’ premiere Streetwear provider. Offering access to numerous brands and styles from around the globe. Our goal is to offer a unique shopping experience and impart the Streetwear lifestyle to our customers. For more information, visit blkmktark.com.

About DJ Shortfuze @djshortfuze

Tony Gray, better known as DJ Shortfuze, is a popular Open-Format DJ in Fayetteville, Arkansas. He has been wowing fashion shows, clubs, benefits, curated/themed events and a wide variety of other parties for the better part of the last 20 years. He made his entrance into the music scene as a battle dj/turntablist, putting a heavy emphasis on promoting Arkansas hiphop, before branching out into several other genres of music. He has also shared the stage with a diverse group of national acts such as The Roots, Ziggy Marley and the Wailers, Three Six Mafia, Mix Master Mike (Beastie Boys), and more. His other accomplishments include holding the title of NWA Best DJ three times, being the DJ for the Bentonville Film Festival, the official DJ of Northwest Arkansas’ Fashion Week, and holding down residencies at Fix Ultra Lounge and The Smoke & Barrel in Fayetteville, AR and at Corbu Lounge in Seattle, WA. As a DJ with a wide variety of musical tastes, Shortfuze puts an emphasis on making sure he entertains whatever crowd he performs for.

About Pinpoint Fayetteville @pinpointfayar

Featuring a growing collection of 17 pinball machines, skee-ball and darts, Pinpoint is a place for adults to escape the daily grind! All of our machines are over 25+ year old, have been fully restored and available to play while you enjoy a tasty adult beverage. We offer plenty of local and regional craft beer, a great liquor selection and one of the best gin selections in NWA. For more information, visit pinpointfayetteville.com.

For More Information:

Mason Kesner

mason@baselinecollective.com

(479) 310-5532

###